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Awaiting the City
Chaf BrandAwaiting the City: Poverty, Ecology, and Morality in Today's Political Economy © 2012 by Chad Brand and Tom Pratt This book is adapted from Part 3 of Seeking the City by Chad Brand and Tom Pratt. Kregel Digital Editions is an imprint of ...
The Brand Flip: Why customers now run companies and how to ...
Marty NeumeierAt the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
The Brand Bubble: The Looming Crisis in Brand Value and How ...
John GerzemaIn this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is ...
Brand Bible: The Complete Guide to Building, Designing, and ...
Debbie MillmanBrand Bible is a comprehensive resource on brand design fundamentals.
Brand Royalty: How the World's Top 100 Brands Thrive & Survive
Matt HaigBrand Royalty is more than simply the most comprehensive collection of brand success stories ever.
The Brand Gap, Revised Edition
Marty NeumeierWhereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
Gabriel West: Still the One
Fiona BrandFiona Brand. Gabriel West: Still the One FIONA BRAND Books by Fiona Brand Silhouette Intimate Moments Cullen's Bride #914. Gabriel West: Still the One FIONA BRAND.
Consumer Behavior
Wayne D. HoyerC. Whan Park, Deborah J. MacInnis, Joseph Priester, Andreas Eisingerich, and Dawn Iacobucci, “Brand Attachment and Strong Positive Brand Attitudes: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of ...
The Bells of San Carlos and Other Stories
Max BrandThis volume of Max Brand?s short fiction is chock full of the fast paced, deftly plotted stories that made Brand famous.
Outlaw's Pursuit: A Western Duo
Max Brand“Brand practices his art to something like perfection.” —The New York Times “Max Brand is the Shakespeare of the Western range.” —Kirkus Reviews In “Dust Storm,” Bob Lindsay is stuck in his shack in the Powder Mountains ...
Iron Dust: A Western Story
Max Brand“Brand practices his art to something like perfection.” —The New York Times “Max Brand is the Shakespeare of the Western range.” —Kirkus Reviews After Andrew Lanning's father dies, his Uncle Jasper takes him under his wing and ...
Directory of living alumni, 1868-1938
Cornell UniversityBranche, Mrs Earl Charles (Maynard, Marion Hull) 28-32 BS 151 Park Av, Lowville Brand, Albert Rich 29-31 Sp Agr 9 ... G 9 East Av Ithaca Brand, Robert Franklin 23-26 28 29 31 32 AB 26 AM 31 PhD Cazenovia Seminary Cazenovia Brand, ...
Directory of living alumni, 1868-1938
Cornell UniversityBranche, Mrs Earl Charles (Maynard, Marion Hull) 28-32 BS 151 Park Av, Lowville Brand, Albert Rich 29-31 Sp Agr 9 ... G 9 East Av Ithaca Brand, Robert Franklin 23-26 28 29 31 32 AB 26 AM 31 PhD Cazenovia Seminary Cazenovia Brand, ...
Brand Journalism
Andy BullAreas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the ...
The Total Package: Own Your Profitable Personal Brand
Juliann StitickPersonal Brand & Image Expert JuliAnn Stitick is a 'cut to the chase' kind of woman who doesn't like to waste time, so in this book, she has made it simple and clear how to up-level your personal brand.
Achieve Brand Integrity!: Ten Truths You Must Know to ...
Gregg LedermanBrad Smart and Geoff Smart, Topgrading: How to Hire, Coach, and Keep A Players (Pritchett, 2005). Notes Truth 8: Gaining Buy-in Is the Only Way to Execute a Brand Strategy Achieve Brand Page Integrity 148 “A 1999 Fortune article .
Consumer Behavior
Roger D. Blackwell... 237-247; Ra- jeev Batra and Pamela Miles Homer, "The Situational Impact of Brand Image Beliefs," Journal of Consumer Psychology, 14 (2004), 318-330; C. J. Cobb- Walgren, C. A. Ruble, and N. Donthu, "Brand Equity, Brand Preference, ...
The National union catalog, pre-1956 imprints: a cumulative ...
Library of CongressIlla W83Î Brand, Robert General Bone's Influenae on the defeat of Saratoga xxr, 137 p. Hieeli - Daly, of Ire ... ЭВ7 19 16467 Brand, Robert Franklin, 1904- Genealogy of the Canadian and American descendants of John Brand (1757- 1841) and ...
Power Brands: Measuring, Making, and Managing Brand Success
Jesko Perrey"What distinguishes a brand-name product from no-name competitors?
Handbook of Brand Relationships
Deborah J. MacInnisThis is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects.
Brand Mascots: And Other Marketing Animals
Stephen BrownThis collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective.
Riders of the Silence
Max BrandFrederick Schiller Faust (May 29, 1892 - May 12, 1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. This is one of his novels.
The Hot-wired Dodo
Jack L. ChalkerThe conclusion of the Wonderland Gambit series follows Cory Maddox as he tries to find Matthew Brand, the brilliant engineer who can release him from virtual reality and return him home, before Brand is destroyed by his enemies.
Packaging the Brand: The Relationship Between Packaging ...
Gavin AmbrosePackaging the Brand discusses the implications of this commercial function for a designer.
The Employer Brand: Bringing the Best of Brand Management to ...
Simon BarrowThis book explains why employer branding has become such a hot topic over recent years, and provides the first comprehensive guide to developing and managing this critical business asset.
Brand Immortality: How Brands Can Live Long and Prosper
Hamish PringleFull of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
The Facebook Marketing Book
Dan ZarrellaHow can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers.
The Dynamic Introvert: Leading Quietly with Passion and ...
Lesley TaylorAs brand strategist Robin Fisher Roffer sums up, “Consistency, clarity, and authenticity are the holy trinity of a great brand.”4 The most important advice I can give you is to be true to your own values. Despite my reluctance to put myself forward ...
The Complete Idiot's Guide to Branding Yourself
Ray PaprockiA brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent.
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